A large portion of Internet users don’t really care what the services they use do with their personal data. A lot of people don’t even keep updated with Technology and Social Media news sites to know what’s happening in the tech world. It’s okay, though. If you’re not interested in technology, you don’t have to. But there’s something going on that you really need to know despite the fact that you can’t really do anything about it.
So, what the heck is this all about? Let’s be real short to describe it.
What Is Happening?
Google is combining all your personal data collected from different Google services. With that said, Google can gather all your activities from Gmail, Google Docs, Google+, Google Search and over 60 Google services that you regularly use. For example, previously YouTube knew what you were searching while you were logged in. Gmail knew what your messages were all about. Google+ knew what you’re talking about, what your interests are and what type of activity you’re involved in. But Gmail couldn’t deliver your personal data [of what you’re talking about] to YouTube or Google search so that Google could target your interest and provide better-matching advertisements.
As a result of that, Google can now draw a virtual you. It knows everything about you. Privacy experts said that you’ll not see any difference because Google is not gathering more information than ever before. It’s just combining all information from various services and virtually creating your identity and determining your interests to show you better results and better ads which equal to more profit for the company.
What You Need to Know
- Although you used the same account for all Google services, Google did not know much about you. With new update, Google can now see what you’re doing across all of its services.
- You won’t see any changes. No dramatic change will take place for you to notice. It’s all happening in the backstage.
- You may start seeing ads that really interest you. That could be because you expressed interest on that topic somewhere on Google’s services; possibly Gmail or Google+.
Why Everyone is Concerned?
And finally, to find everything else, there is Google Search. Now you know why there is something to be concerned about.
However, Google claims that everything is for better user experience with Google. It’s just time that will tell us how better our experiences become with all things Google.