I’m no expert in technology field. But I have been writing tech news and analysis/opinion piece for newspaper long enough to have an opinion on Microsoft’s ongoing screwed-up anti-Google campaign. And I’m saying that from a fairly neutral point of view.
We all know since the recent NSA revelations that tech giants have been complying with secret agencies by giving out personal information. But that’s another story. Talk about giving personal information to advertisers, that’s something that really doesn’t happen. You can sign up as an advertiser and you will notice that Google, and any other online advertising agency for that matter, will give you a demographic of its audience and you can choose to target your audience using that information.
Yes, Google does track what you do online in order to provide ads that are relevant to you. It’s way better than seeing ads that don’t interest me at all. On the other hand, Microsoft sells ads, too. How do you think they provide advertisers an opportunity to target their audience without tracking down your data?
Microsoft has been a screwed-up company for a long time now. Its ambition to keep selling operating system and office suite software in a DVD box forever came under a big fire in the recent years. Its Windows Phone operating system still lacks a lot of apps, and I know that’s because developers aren’t building apps for it (and when they do, it’s ridiculous in the worst possible way), and that’s another reason to blame Microsoft for.
With its struggling Windows Phone division and an even less sexy search engine, Microsoft is, as it has been for a long time now, spending its money, resources, and people in criticizing competitors instead of coming up with innovative ideas or improving its existing products. The company is now selling mugs and t-shirts that accuse Google of stealing its users’ data. The merchandises are available through Microsoft Store.
I mean, seriously? What the hell? You people at Microsoft don’t have anything better than this to do? What about improving your products? How about coming up with something new, innovative? All you can do is sit back and whine at how your competitors are bad, and try to make some money in the process of it? What the..?
Now, a lot of people may actually agree that they (the people themselves) have big privacy concerns over how Google handles private information. But that’s not the point. If an independent organization did this, it would have been acceptable. But when a competitor does this, especially one that’s lacking innovation for a long time now, it’s really, really stupid.
I feel sorry for Microsoft. Just the other day, I was writing a comparison review between Nokia Lumia 625 and Motorola Moto G. On the review’s software part, I mentioned that it comes down to user choice. I know people who would love to step into Microsoft’s Windows Phone ecosystem because they think the user interface is beautiful. But they simply can’t, because they want apps that aren’t yet available on Windows Phone. In fact, that’s the biggest concern for most people who wouldn’t want a Windows Phone, or Lumia.
I felt a little sad for Microsoft that they can’t attract people to their services because developers aren’t building apps for them. After seeing this rather ridiculous, cheap and thoughtless campaign’s latest initiative, I don’t feel sorry anymore.
Yes Microsoft, you deserve to be one step behind of your competitors. You always were.